Insights | Luis Gilberto

Brand strategy, AI-powered launches, and creative leadership.
Real thinking from the trenches.

LATEST INSIGHT

January 2026 • Building Series

Building The Ecosystem

I didn't want to just freelance. I wanted to productize how I think. A look at the architecture behind StrategyIQ, The Studio, and The Portal.

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Building Series

Building The Ecosystem

I didn't want to just freelance. I wanted to productize how I think. A look at the architecture behind StrategyIQ, The Studio, and The Portal.

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Building Series

Building Insights

Thinking in structures. How I designed an editorial space that thinks before it talks.

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Building Series

Building The Hub

From Microsoft strategist to systems architect. How autonomy became the design constraint.

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Reflections

Proof of Life

Staying alive to my own work. Finding the thread again after going quiet.

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REFLECTIONS

Unlocking the Blank Page

Thoughts on starting new creative endeavors.

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REFLECTIONS

Move at Your Speed

Finding your own rhythm in a fast-paced world.

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15+

Years Experience

50M+

Campaign Impressions

Deep Dives / Year

Work That Mattered

Launch strategies and campaigns from the trenches.

LAUNCH

Teams Consumer

10M+ users. Strategy for the consumer launch.

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CAMPAIGN

Family Safety

+40% adoption. Defining digital safety.

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REBRAND

Edge Mobile

+185% downloads. The App Store refresh.

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STRATEGY

AI Browsing

Transforming how we search.

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SERIES

Edge‑ucational Videos

Short, elegant explainers that teach features through story and motion—designed for clarity and retention.

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