I make technology
feel human

Creative strategy. Integrated campaigns. Systems that scale.

Who I Am

I'm Luis Gilberto, a strategist and creative leader with more than 15 years of experience helping technology brands communicate with clarity, purpose, and impact.

I translate complexity into work that connects with real people. From product launches and brand systems to integrated campaigns and creative ecosystems, my focus is simple: make it human, and make it work.

My Approach

I don't believe in overcomplicated things. Good strategy is built on substance:

Who you're trying to reach
What they care about
How your message earns attention

That's how I work, collaborate, and create. Whether I'm designing systems or directing creative, I build with purpose and scale in mind.

Where It Started

I grew up in Venezuela and came to the U.S. with a scholarship. I was determined to explore, build, and turn ideas into something real. In the early part of my career, I learned that clarity and craft often matter more than the idea itself. Those lessons shaped how I show up: as a thinker, builder, and creative lead.